Alexis Jones is the co-founder of the non-profit I Am That Girl, and author of the book by the same name. After years of traveling and speaking to hundreds of thousands of girls and women, her most recent project is ProtectHer: a campaign created out of an urgency to address the ever-growing issue of domestic abuse and sexual assault on campuses.
When asked by ESPN to address the top 18 high-school quarterbacks for Elite 11 on the importance of respecting women, Alexis went much deeper than simply making the men aware of the issues. Through tangible action steps and community building, Alexis shared how to be verbal, vulnerable, and honest – highlighting the fact that in order for men to respect women, men must first respect themselves.
Growing up with four older brothers in Texas—where football is a religion— Alexis was not new to the power of sports and the influence of male athletes on their peers. Shortly after Elite 11 aired, Alexis was hired to speak in high schools and colleges across the country. Her most recent ProtectHer speaking events have been at the University of Florida, University of Georgia, USC, University of Texas, and UCLA.
Alexis has been featured as one of AOL’s MAKERS along with Oprah Winfrey, Hilary Clinton, Ellen DeGeneres, and Sheryl Sandberg. She was highlighted as an Ambassador for L’Oreal’s new STEM initiative, Secret’s “Mean Stinks” anti-bullying campaign, listed as one of DELL’s #Inspire 100 List, Fast Company’s “Female Trailblazers,” ESPN’s “Pop Culture’s Top Ten,” and was recently featured on Oprah’s 2016 Super Soul 100 list.
“By rebranding what it means to be a man, I hope to empower male athletes to raise the bar for all men on campus to begin respecting and protecting their fellow female students.”